Tag Archive for: Super Bowl

Get it?

Armodoxy for Today: Get It?

The Super Bowl is an event unparalleled in the United States. It attracts a wide variety of people to an annual display of athletics and dramatics. Much more than a football game, the Super Bowl has become a phenomenon with its high priced tickets and astronomical advertising fees. Let’s get the statistics out of the way first. This year, the average price of a ticket was $9,000, the stadium was filled with 70,000+ attendees, the cost of advertising was $7,000,000 for 30 seconds (yes, that’s a half-a-minute) of airtime, and an estimated 113,000,000 people viewed the game on TV and live streams.

The theatrics of the Super Bowl is not limited only to the half-time-show. Actors and celebrities are commissioned to sell everything from alcoholic drinks to food products, from invisible wireless services to very visible luxury vehicles. Of course, it’s all calculated on the returns. If an advertiser is going to spend $7Million for 30 seconds, be sure that they’ve calculated the return will be many times over. That’s good business and has been the business of Super Bowl advertising, until this year. The product? Jesus!

A Christian website, He Gets Us, set up a beautifully orchestrated campaign of pictures and sayings of Jesus to bring the point home that He gets us! On a week where Jesus is celebrated by the actions of Vartan and Leon, these commercials made it clear that Jesus is alive and well, and talking to the world today. You know people heard because immediately after the ad aired both sides of the political spectrum – the left and right – criticized the advertising of Jesus in this manner. Yes, just as He did 2000 years ago, so too now, He is shaking up the establishment.

So they spent $20Million on advertising and what was the return? In proclaiming that Jesus “Gets us” the purpose (or the calculated return) is to challenge us to “Get Him!”

This coming Sunday is called the “Day of Good Living” followed by the beginning of Lent on Monday. Lent is about how we “Get Him.” Yes, God understands us. Jesus gets us. The question for us is, do we get Him?

The forty day period of Lent begins with an invitation to “Get Him.” The Armodox practice of abstaining from animal products in our diet, and increasing our time in private prayer and acts of charity sets us on a course to meet the Resurrected Lord, at Easter and to take Him with us into and in our lives. In other words, 40 days of Lent prepares and arms for the 325 days of the year that follow.

Join me on the Lenten Journey beginning this Sunday and continuing every day as a daily message, Armodoxy for Today.

Let us pray, “Lord, I thank you for hearing my prayer and understanding me. As I prepare for the Lenten Season, open my heart to Your love, so that I may grow spiritually, to hear your answers and how Your Word touch my life every day. In Your name, Jesus, I pray. Amen”

Designer Water

Armodoxy for Today: The Super Bowl Ad you missed

This week before the beginning of Great Lent starts with a passage from the Gospel of St. John, where Jesus says, “If anyone thirsts, let him come to Me and drink. He who believes in Me, as the Scripture has said, out of his heart will flow rivers of living water.” (Luke 7:37-38)

Jesus’ offer is unique in that He is a fountain from which we can quench our thirst, but He also empowers us, so that “living water” flows from us.

Think about this as a product. There are many brands of designer waters these days, some touting special pH levels that can bring about health benefits. Other brands are locale based, with treats from Arrowhead, the Alps and even Iceland. And all carry hefty price-tags in comparison to the similar looking stuff that comes out of the kitchen faucet. Now, think about the “Living Water” described by Jesus: A water that quenches thirst and then empowers you with “rivers” of flowing water. How much would that be worth?

The Sunday on which this passage of scripture is read in the Armenian Church often coincides with Super Bowl Sunday. If ever there was a market for the thirst-quenching drinks, the Super Bowl audience seems to fit the bill. In 2023, the average cost for advertising on the Super Bowl was $7Million a half a minute! And companies that advertise on the Super Bowl have the financials figured out, that is, if they’re going to buy a 30 second spot on the Super Bowl for $7Million, be assured that they are assured that sales will offset the cost of advertising. How many bottles of beers must be sold to pay off a half-a-minute ad? How many soft drinks must be sold to cover the bill of advertising? Whatever the number, we know that these companies are not losing money. They are investing in their product, as they should. It is a product they believe in, “For where your treasure is, there your heart will be also,” says Jesus in the Sermon on the Mount.

The challenge before us today is to invest in the drink from the living fountain that will give living water. The investment is with your most precious commodity, you! Read the passage of the day again (John 7:37-39). Jesus offers to quench our thirst and to empower us as a source for Living Water. As we unravel this week with its messages of saints and sacraments, we prepare ourselves for the beginning of the Great Lent season. It is a time of spiritual growth and Christian living. I’m asking you to buy the product. You will taste and know the difference because it quenches thirst like nothing else.

Let us pray, “Fountain of immortality, help me to grow in your love. I come willingly to drink from you. I thirst and I have heard your call. Accept me as I am. I am on the journey of life and seek the water you offer. Amen.”


A-maze-ing Midwinter Coffee

Next Step #504: Midwinter/Candlemas come together over a cup of coffee and a reading. Just back from Vancouver and energized by the cold temperatures and the wonderful people, Fr. Vazken connects some important dots between Groundhogs, the Lunar Eclipse, Superbowl and an exhibit of a-maze-ing men, both in Vancouver and in Armenia. An action-packed episode. A formula for Religion based on Laughter? “May this sculpture inspire laughter, playfulness, and joy in all who experience it.”
Madigi Yerke by Element Band
Presentation of the Lord
Groundhog Day 2018
Lunar Eclipse 2018
Abril Books
A-Maze-ing Laughter
Yue Minjun artwork in Armenia
Superbowl Advertising
Origin by Dan Brown
Leveraging Love
Photo: “Coffee with Laura” Coffeescape by Anush Movsesian Avejic
Engineered by Ken Nalik
Produced by Suzie Shatarevyan for InHisShoes.org
Subscribe to In His Shoes » Next Step with Fr. Vazken by Email
Look for The Next Step on blubrry.com
Listen via Stitcher Radio on demand!

Coffee after midnight

Next Step #452: When a priest goes overboard and needs to be shut down… Censorship and what are you trying to achieve with Facebook? Groundhog Edition, Presentation/Purification Day. Reflections on a personal loss: Laura – bookmarking for the future. Issues of Free Speech,  Strategies for today: Social media & Capitalism; The Bible-standard & The Jesus Model; Investments in the Self and Eternity & the Budweiser Models. Trump and immigration stats. “A night with a bear.” Superbowl, armchair quarterbacking and the Church.
At Last, Forever by Jethro Tull  www.jethrotull.com
Tina Turner
Groundhog Day 2017
Groundhog Day Movie
1984 by George Orwell, again
Presentation of Christ (Purification)
Fareed Zakaria this week
Cancer Walk Sponsorship
RECLAIM conference: www.Embracing-Faith.com
Photo: “Morning Perk Will Not be the Same” Fr. Vazken (2017)
Engineered by Ken Nalik
Produced by Suzie Shatarevyan for InHisShoes.org
Subscribe to In His Shoes » Next Step with Fr. Vazken by Email
Look for The Next Step on blubrry.com
Listen via Stitcher Radio on demand!

Playing at the Blackberry Bowl


Next Step #33 – January 29, 2009

What’s really important in life? It’s easy to lose focus and pop the drug of irrelevancy. In this podcast, Fr. Vazken takes the listener on a run through topics that weave the question of relevancy. Superbowl is this weekend, Acadamy Award nominations are in and a father shoots his children, wife and self because he’s at the edge of hopelessness. How do we reconcile all of these events? Pope Benedict uses Youtube and revokes excommunication on four bishops. In a globalized world and economy, find the necessary word that sets you apart – you are the BEST as a child of God. “Sev Toot” is coined today!

Global Perspective with Hratch Tchilingirian: Is the economic crisis based on greed? (part 1)
Spiritual Bubbles with Ani Burr: Wisdom, Faith, Hope and Love
Music: World debut of Arax’s Crossing CD – “Vasbouragan”

updated 032221 mm