Armodoxy for Today
In an effort revive or resuscitate the slowdown of “Black Friday” sales and give sales a boost, several years ago, retailers came up with some alternatives buying days, including Cyber Monday, Small Business Saturday, and No-tax Sunday. Perhaps out of guilt for the constant push to buy goods and services, alternatives such as Giving Tuesday and Social Saturday were offered as means of boosting the economy (read spending money) while giving the consumer an altruistic feeling of goodness. Retailers and their advertising consultants unashamedly have usurped the thanksgiving spirit of the holiday with a collection of spending opportunities, the latest of which is Black Friday sales throughout the entire month of November!
The one truly universal religious holiday in America, that is, Thanksgiving, has now been marred with spending opportunities that feed our financial anxieties – never sure if we are getting the best deal or not, on this or that product, and never sure if we need or not, this or that product.
Thanksgiving transcends religious brands. It is the beginning of all true religions and religiosity. It is the wondering of the human spirit that looks up to the heavens and contemplates his existence, realizing that there has to be something more than the human consumption of tangible goods, and coming down on his knees, is thankful for the bounty of life. At that point, the self – the ego – has found its place behind that which is bigger and greater.
Unashamedly, Armodoxy is about thankfulness. Thanksgiving is the first prayer of the Armenian Church and for this reason, not only is the month of November dedicated to thanksgiving, but every day of every year, begins with a prayer of thanksgiving.
We prayer, today the prayer of the Psalmist, (95) “Oh come, let us sing to the Lord! Let us shout joyfully to the Rock of our salvation. Let us come before His presence with thanksgiving; let us shout joyfully to Him with psalms. For the Lord is the great God, and the great King above all gods.”
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